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Web Survey Bibliography

Title By the Numbers: Survey routers? Approach with caution
Source Quirk's Marketing Research Review, November 2011, pp. 22
Year 2011
Access date 29.04.2012
Abstract

The misuse of survey routers threatens to negate any benefits they might have to offer. This article argues that end-clients, vendors and industry bodies must work together to develop guidelines for their responsible application.

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Year of publication2011
Bibliographic typeJournal article
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Web survey bibliography - 2011 (358)

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